Lessons learned from #Inbound12, Susan Cain, Rick Roberge, and Marcus Sheridan
I am really nervous. What if people do not like Susan’s talk? What if people start to leave the room? My stomach hurts. Should I sneak out of the room? Here I am a clinical psychologist specializing in...
View ArticleSelling Value Using Content & Smarts
This past weekend, I was on a panel at Harvard Business School’s Entrepreneurship Conference. The panel discussed getting new customers. Mark Roberge, Hubspot’s SVP of Sales & Service, was...
View ArticleSuccessful Startups –“I’ve got your back”
When people find out that I have done a bunch of start-ups, they often ask me: what does it take to succeed? I often think it’s the depth and strength of the relationships between team members. All too...
View ArticleRelationships will never be obsolete
I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.” He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product...
View ArticleBack to the Slopes with Personalized HIPAA-Compliant Video Discharge!
Today we have a guest post from Dr. M. Kate Burke, who discovered Postwire while rehabbing a knee injury. Flying home from Beaver Creek, Colorado after a recent ski trip, I started thinking about my...
View ArticleWhy Marketing Automation Sucks
Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to...
View ArticleMarketing automation…more like marketing irritation
Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction...
View ArticleHats off to Lori Richardson & Supporting a Good Cause
Lori Richardson is a friend of the team here at Postwire. Her arrival in Boston occurred just as we were kicking things off. She has been a great supporter of ours and you can say it is in keeping...
View ArticleQ2 Senryu Sales Tip
freezing your butt off didn’t work? I had to laugh when I saw this clever ad as I entered Boston Sports Club determined to return to a regular swim routine after the long, grueling winter. I’ve heard...
View ArticleAre You A Trust Destroyer?
The foundation of a successful sales cycle is to establish a trusted relationship. Unexpected surprises can shake a budding relationship. Every salesperson should learn how to avoid unexpected...
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