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Lessons learned from #Inbound12, Susan Cain, Rick Roberge, and Marcus Sheridan

I am really nervous. What if people do not like Susan’s talk? What if people start to leave the room? My stomach hurts. Should I sneak out of the room? Here I am a clinical psychologist specializing in...

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Selling Value Using Content & Smarts

This past weekend, I was on a panel at Harvard Business School’s Entrepreneurship Conference. The panel discussed getting new customers. Mark Roberge, Hubspot’s SVP  of Sales & Service, was...

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Successful Startups –“I’ve got your back”

When people find out that I have done a bunch of start-ups, they often ask me: what does it take to succeed? I often think it’s the depth and strength of the relationships between team members. All too...

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Relationships will never be obsolete

I just read Peter Elias’ intriguing article, “Relationships will never be obsolete in medicine.”  He makes the case that you don’t need a “relationship” with your airline pilot as you trust the product...

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Back to the Slopes with Personalized HIPAA-Compliant Video Discharge!

Today we have a guest post from Dr. M. Kate Burke, who discovered Postwire while rehabbing a knee injury. Flying home from Beaver Creek, Colorado after a recent ski trip, I started thinking about my...

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Why Marketing Automation Sucks

Over the past decade, marketers have increasingly added a new skill to their tool belts: Marketing Automation. Marketing Automation is basically an evolution of direct mail & phone but applied to...

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Marketing automation…more like marketing irritation

Content marketing is taking off. More than a trend, a campaign, or a tactic, it’s now a way of life. It’s what marketers do to gain buyer attention and prep them for sales. And it has gained traction...

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Hats off to Lori Richardson & Supporting a Good Cause

  Lori Richardson is a friend of the team here at Postwire. Her arrival in Boston occurred just as we were kicking things off. She has been a great supporter of ours and you can say it is in keeping...

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Q2 Senryu Sales Tip

freezing your butt off didn’t work? I had to laugh when I saw this clever ad as I entered Boston Sports Club determined to return to a regular swim routine after the long, grueling winter. I’ve heard...

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Are You A Trust Destroyer?

The foundation of a successful sales cycle is to establish a trusted relationship. Unexpected surprises can shake a budding relationship. Every salesperson should learn how to avoid unexpected...

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